Performance and Loading Speed

Why speed matters

Loading speed directly affects how many visitors stay on your site. Studies repeatedly show that every extra second raises the bounce rate and lowers conversions. On top of that, Google factors page speed and stability (Core Web Vitals) into its rankings.

Yet a slow site is often held back not by one big mistake, but by the sum of small ones — uncompressed files, blocking scripts in the head, missing cache, or an unnecessarily large DOM.

What we measure

• TTFB (Time To First Byte) — how quickly the server responds.
• Total page size and the number of loaded resources (CSS, JS, images).
• Render-blocking resources that delay rendering.
• Compression (gzip / brotli) and its deployment on text files.
• Browser caching and Cache-Control headers.
• Size and complexity of the DOM tree.

From measurement to solution

For every finding we don't stop at a number — we also show the estimated saving and a concrete step to achieve it: enable compression, add defer to scripts, set a long cache for static files, or shrink images.

The result is a clear picture of where your site is losing speed and what to do first for the biggest impact.