GEO — Generative Engine Optimization for AI Search
Generative Engine Optimization (GEO) is the new SEO for the AI era. Find out whether your site is set up to be discovered, understood, and cited by ChatGPT, Perplexity, and Google AI Overviews.
What the tool checks
- AI crawler access (GPTBot, ClaudeBot, PerplexityBot, and others)
- llms.txt file for AI search engines
- Citability signals — FAQ schema, statistics, direct answers
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)
- Structured data and content freshness
Why it matters
A growing share of search queries are now answered directly by ChatGPT, Perplexity, or Google AI Overviews — bypassing traditional search results entirely. GEO determines whether AI finds, understands, and cites your content, or recommends a competitor instead. Most websites aren't optimized for this yet, making it a significant early-mover opportunity.
Detailed guide in the help centerFrequently asked questions
What is GEO (Generative Engine Optimization)?
Optimizing your content so that AI-powered search engines (ChatGPT, Perplexity, Google Gemini) can easily find, understand, and cite it in their generated answers.
How is GEO different from SEO?
Traditional SEO targets ranking positions in classic search results; GEO focuses on being cited and recommended by AI systems. Many principles overlap, but GEO places greater emphasis on clear direct answers, structured content, and E-E-A-T signals.
What is llms.txt?
A plain-text file (similar in concept to robots.txt) placed in your site's root that provides AI search engines with a structured, human-readable summary of your site's content and purpose.
How do I allow AI bots to crawl my site?
Configure your robots.txt to permit AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) to access your site. If you want to appear in AI-generated answers, blocking these bots is counterproductive.
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