GEO / AI High impact Medium ongoing

GEO: optimization for AI search engines

So that ChatGPT, Gemini, Perplexity, and others cite you.

What it is

GEO (Generative Engine Optimization) is optimization for AI search engines and assistants. It addresses AI bot access, the llms.txt file, content citability (FAQ, statistics, clear answers), and structured data for AI.

Why it matters

More and more people search via AI (ChatGPT, Perplexity, Gemini), which draw on and cite websites. Anyone who isn't understandable and accessible to AI disappears from this fast-growing channel.

How to do it

1Allow access to relevant AI bots (robots.txt), if you want to be cited.
2Consider an /llms.txt file with an overview of your key content.
3Write citably: clear answers, FAQ, statistics, lists, definitions.
4Strengthen structured data (FAQPage, Article, Speakable) and E-E-A-T signals.

Conclusion

GEO is a new layer on top of classic SEO: it targets having AI not only find you but also understand and cite you. The basis is AI bot access, citable content, and structured data. Those who grasp it now will gain a head start.