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SEO Low impact Easy 5 min

Twitter Cards

Link preview on the X (Twitter) platform.

What it is

Twitter Cards are meta tags (twitter:card, twitter:title, twitter:image) that determine how your link looks when shared on X/Twitter.

Why it matters

They increase the appeal and click-through of posts on X. Without them, only a bare link is shown, or OG is used with less control over the appearance.

How to do it

  1. 1Set twitter:card to "summary_large_image" for a large preview.
  2. 2Add twitter:title, twitter:description, and twitter:image.
  3. 3Twitter can fall back to Open Graph: you only need to add what differs.

Example

Correct
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Kids' winter jackets -50%">
<meta name="twitter:image" content="https://www.example.cz/og/jackets.jpg">

Conclusion

Low priority unless you actively share on X. If you do, it's a five-minute task that improves the look of posts. Often it's enough to have quality Open Graph and just add twitter:card.

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