Speed High impact Medium ongoing

Reducing page weight

The page is large, so lighten it.

What it is

The page exceeds the recommended weight. The goal is to reduce the volume of transferred data while keeping the content.

Why it matters

Same as for total weight: a heavy page slows loading and worsens UX and rankings on mobile.

How to do it

1Start with the largest resources (usually images and JS).
2Convert images to WebP/AVIF and reduce dimensions.
3Remove unused libraries and code, split JS (code splitting).
4Enable compression and a long cache for static assets.

Conclusion

Proceed by the principle of "biggest saving first". Measure the weight after each step so you see what actually helped. See also the general topic "Total page weight".