Tracking Rankings on Seznam and Google: Why Both Matter in the Czech Market
Most tools only cover Google. But in the Czech Republic, Seznam still holds a significant share of searches. Here's why you should track rankings on both — and how to do it.
Seznam Isn't Dead
In the Czech Republic, Seznam.cz still commands a significant share of search traffic — and for certain audiences (older users and desktop in particular) its share is even higher. Ignoring it means leaving real traffic and potential customers on the table.
Most international SEO tools either don't support Seznam at all or do so poorly, which makes it easy to overlook. Competitors who track it gain a genuine advantage.
How Seznam Differs from Google
- A different algorithm and different ranking factors — what works on Google doesn't necessarily work the same way on Seznam.
- Local and Czech-language signals carry more weight.
- Integrated services (Zboží.cz, Firmy.cz, Mapy.cz) directly influence visibility in results.
- Different user behaviour and a different results-page layout.
How to Track Rankings on Both
The key is to measure positions for the same keywords on Google and Seznam side by side and watch the trend over time. That way you can see whether a change helped one engine while hurting the other, and where your biggest opportunities lie.
Our rank-tracking tool supports Google (CZ and COM), Seznam — all in one place, with historical data and alerts for significant changes.
Practical Recommendation
Start with a set of 10–20 of your most important keywords, track them on both Google and Seznam weekly, and respond to any sharp drops. Optimise for quality content and solid technical site health — that approach works sustainably on both search engines over the long term.
Frequently asked questions
Is it still worth tracking Seznam?
In the Czech Republic, yes. Its market share remains meaningful, and for many industries it drives real traffic that would otherwise be invisible to you.
Is SEO for Seznam different from Google?
The fundamentals — quality content and technical site health — are shared, but the algorithms and some ranking factors differ. That's exactly why it pays to measure both separately.